Date of publication: May 31, 2014
Section heading: Main Section
Page number: 019
KUALA LUMPUR: Cadbury Confectionery Malaysia Sdn Bhd yesterday assured consumers that it is doing its best to resolve the concern that led to the recall of two of its products after they were found to be tainted with porcine DNA.
Its corporate affairs head Raja Zalina Raja Safran said Cadbury would be meeting their stakeholders to reassure them of the company’s commitment to address the issue.
“Our focus on the issue continues and we will be meeting with our stakeholders, including leaders of the Muslim community, to reassure them of our commitment to making quality products that meet the needs of Malaysian consumers,” she said in a statement yesterday.
Raja Zalina said although the company had proactively and voluntarily recalled its Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond chocolates, they had no reason to believe that there was any porcine or pork-related ingredient in other chocolate products.
“We stand by our halal certification and we have the highest levels of product labelling standards,” she said, adding that the company was confident that their products were halal and certified safe for Muslim consumption.
She said the company would also remain positive while awaiting the analysis results from the Department of Islamic Development Malaysia (Jakim).
“We also acknowledge the efforts by the National Fatwa Council to help build an understanding with consumers that our products are safe for consumption.
“We have always remained committed to Jakim’s halal regulatory guidelines.” Traces of the porcine DNA were found in Cadbur y Dairy Milk Hazelnut (batch number 200813M01H I2 that expires on Nov 13, 2014) and Cadbury Dairy Milk Roast Almond (batch number 221013N01R I1 that expires on Jan 15, 2015), triggering a public outcry.
The findings followed random tests carried out by the Health Ministry on products taken from shelves in Perlis and Kedah in February.
On Thursday, the Malaysian Muslim Consumers Association and Malaysian Muslim Wholesalers and Retailers Association had called for a boycott of all Cadbury products.
The two associations contended that Cadbury, as a company trusted by many for decades, had not only violated the Food Act, but also public trust after traces of porcine DNA were found in two of its products, adding that the company should have had prior knowledge since it had test mechanisms and facilities.